UGC media kit: travel, hospitality and practical travel brands
Hi, I’m Ollie.
I’m a 25-year-old UK-based travel creator with Type 1 diabetes and severe allergies. I turn safety concerns into booking confidence by answering the practical questions anxious travellers ask—without losing the excitement of the stay, tour, meal or product.
I started this platform in January 2026 with two years of wider content experience. My MSc in Psychology, sales background and conversion experience help me shape hooks and stories around what people need to see, feel and understand before they act.
Six real short-form examples across tours, cultural experiences, reach-led formats, purpose-led storytelling and travel products. Every tile below is the actual video and explains what it was designed to achieve.
Tour case study · Adventure
3-day jungle trek showcase
Story-led content that makes a demanding three-day trek feel exciting, realistic and manageable. Scenery, guide support, human moments and the pace of the route help viewers picture the experience, while practical preparation reassures travellers concerned about diabetes, allergies, stamina or unfamiliar surroundings.
Proven resultIncreased the tour brand’s reach by approximately 2,000%, introducing a smaller operator to a much wider audience.
Cultural experience · Aesthetic storytelling
Lotus farm tour showcase
An atmospheric showcase of the setting, people and sensory details that make a local activity memorable. Calm, personal pacing makes the experience feel warm and saveable, making this format ideal for cultural tours, workshops, food experiences and community-led activities.
Brand valueTurns a lesser-known activity into attractive travel inspiration without losing its authentic human story.
Guided tour · High-quality highlights
Tour highlights showcase
A polished, high-quality edit bringing together the tour’s most compelling moments—from striking scenery and atmosphere to guide interaction and standout experiences. Selective reveals and engaging pacing create intrigue without showing everything, encouraging viewers to imagine themselves there and discover more.
Best suited toTours and excursions looking to capture attention, elevate perceived quality and turn memorable highlights into genuine booking interest.
Organic discovery · Short-form reach
5–15 second reach formats
Fast, hook-led edits designed to stop the scroll in 5–15 seconds. One strong visual creates curiosity while the caption or call-to-action carries the deeper context. These compact formats are easy to test, share and use across Instagram, TikTok and Facebook.
Best suited toReach, destination awareness, new openings and testing several hooks around one campaign.
Purpose-led travel · Advocacy · Free of charge
Advocacy and charity storytelling
Purpose-led storytelling centred on people, lived impact and community value. For charities, community organisations and responsible-tourism projects aligned with Type 1 diabetes, severe allergies, travel access or my wider values, I offer this work free of charge.
What I offerA sensitive short-form video that explains the cause clearly and encourages awareness or action.
Remote product UGC · Problem and solution
FRIO travel-product showcase
Shows a practical product inside the real problem it solves: keeping insulin cool through heat and long journeys in Southeast Asia. The same relatable structure works for insurance, eSIMs, medical organisers, safety tools, apps and other useful travel products.
Conversion evidenceGenerated direct messages asking where to buy the product and requesting a link.
Analytics
Performance
Instagram · 90 days — 6.66M views · 73.2K interactionsInstagram · 30 days — top videos: 357.7K · 312.4K · 133.4K viewsFacebook · month one — 82.8K content interactionsTikTok · 365 days — 5.8M viewers · 4.4M new
Audience demographics
Platform, period and headline audience figures are labelled below. Select any screenshot to view the original at full size.
TikTok · 365 days — age: 25–34 50.0% · 18–24 34.7%TikTok · 365 days — UK 29.4% · US 18.9% · Australia 10.2%TikTok · 365 days — extended audience locationsInstagram · August 2026 — 25–34 46.8% · UK 44.5%Instagram · August 2026 — women 68.6% · ages 18–34 74.3%
Best-fit collaborations
Hotels, hostels and Airbnbs
Showing rooms, atmosphere, access, staff support, fridge and storage options, and why the stay feels safe to book.
Tours and experiences
Story-led videos that show adventure while reassuring travellers who worry about health, allergies, food or stamina.
Food and casual dining
Honest content around atmosphere, allergy awareness, simple meals and why a place feels approachable rather than intimidating.
Travel tech brands
Clear, natural demonstrations for travel apps, eSIMs, insurance, booking platforms, itinerary tools and other digital services, shown in the situations where travellers genuinely need them.
Products and gear
Real-world content for luggage, backpacks, insulin cooling systems, medical organisers, safety equipment, outdoor kit, cameras and other practical travel products.
Ways to work together
Every brand and campaign has different goals, so I build each collaboration individually rather than relying on fixed packages. Share your objectives, location or product, preferred deliverables, usage requirements, timeline and budget, and I’ll propose a tailored package. Production can include polished 4K footage captured on my DJI Osmo Pocket 4 alongside natural, mobile-first iPhone content.
Hosted travel collaborations
For complimentary stays, meals, tours and experiences that fit my route and audience. Deliverables can include vertical video, story coverage, photography and an honest walkthrough of the guest journey—including the practical safety details many travel creators overlook.
Brand value: Trust-led content that reduces uncertainty and helps cautious travellers feel confident enough to book.
UGC and brand-owned content
Content created for your own social channels, website, landing pages or advertising. Packages can include concepts, scripts, multiple hooks, edited vertical videos, calls to action, photography, raw clips and alternative versions, with usage agreed clearly in advance.
Brand value: A flexible library of polished, natural-looking assets that communicates the real customer experience without feeling like a conventional advert.
Paid creator campaigns
Campaigns published through my own channels, with options for Reels, TikToks, Facebook content, stories, multi-post packages, timed launches and supporting brand-owned assets. Deliverables are shaped around the campaign objective and audience journey.
Brand value: Trusted access to an engaged travel audience, combined with conversion-aware storytelling and optional reusable assets when included in the package.
Charity and advocacy storytelling
Human-led short-form storytelling for charities, community organisations and responsible-tourism projects aligned with Type 1 diabetes, severe allergies, travel access or my wider values. Subject to fit and availability, I offer this work free of charge.
Purpose-led value: Sensitive, engaging coverage designed to build awareness, represent people respectfully and encourage meaningful attention or action.
Let’s talk
Would this be useful for your brand?
Send the dates, place or product, rough idea and the kind of content you need.
